Career Tips for College Students

Jennifer Way, CEO of Way Solutions, joined us at our meeting on March 26. She shared her story and the lessons she learned on the way. Now, we would like to share them with you!

Branding Yourself:
  • Determine your “main value.” This should be the most substantial skill you have to offer. You want to put emphasis on your best skills. You should never emphasis the fact that you are a student.
  • Brainstorm your relevant skills. These could be blogging, social media, AP style, graphic skills, event planning, etc. While applying for a specific job or internship, find out what they are looking for and arrange your skills to match their description.  
  • Make a connection. You are more than just your resume. What make you stand out from every other public relations major? Are you a fashionista? Have you studied abroad? This step requires some self-discovery.
  • Decide what to include and what to exclude. You should only include the skills and experiences match the job or internship description.
  • Understand yourself and your interests. What are your best skills and attributes? Who would like those? What type of job or internship are you looking for? What type of person would they want?
Reality Checks:
  • If you don’t know who you are, nobody else will either.
  • You have to build your career in order for it to happen.
  • Be consistent.
  • You have to have a plan for your career. Or it will go nowhere.
  • What are you willing to do & give up for your career?
  • You will reap what you sow.
  • There is no such thing as a corporate ladder, it’s a corporate web.
  • Success happens together.
  • Ask yourself, “will this open more doors than it closes?”
  • Money is not always the thing that leads to more opportunity.
  • For awhile after you graduate, the answer should be “yes.” Yes’s open doors and no’s close them.
  • You never know who is going to hire you, so you need to be nice to everyone.
We have all heard the saying “don’t toot your own horn.” Well, Jennifer Way believes it is a myth and she has good reasoning. After all, if you don’t speak about your work, how are people going to acknowledge it? There is a way to share information without bragging. So start sharing!


Start Now:
  • Educate yourself on the market.
  • Read job descriptions and requirements.
  • Start networking with people in the area you want to be.
Important Questions:
  • Who do you know?
  • Who do they know?
  • Who do you need to know?
  • Who are your champions and what do they care about?
Jennifer had so much knowledge to share with us! If you enjoyed her tips, then you should pre-order her new book “Career Sushi: Bite Sized Activities to Feed Your Career.”


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